Top Benefits Of Magento Upgrade For Your Ecommerce Store

Magento is an open-source eCommerce platform that has been used by more than 250,000 businesses for a better eCommerce presence. The features and functionalities that Magento offers as compared to other eCommerce platforms are what has made it so popular in the market today.

However, just like any other technology, Magento also comes with regular version upgrades. Magento 2 has proved to be better in terms of enhanced user experience and offers advanced features that help the eCommerce business deliver a high-quality shopping experience.

Additionally, Magento has stopped its support for Magento 1 last year June. This means eCommerce stores need to upgrade themselves to the latest version if they wish to get the best from it.

As compared to the previous versions of Magento, the latest Magento 2 releases are capable enough to take care of business in a better way. It offers features and functionalities that will help the business deliver a better customer experience while boosting sales.   

So, if you are still thinking about how  Magento 2 upgrade  can benefit your business then keep reading:

 

Magento 2 offers improved scalability and performance

In every aspect, Magento 2 works well when compared with Magento 1. The query performance speed of Magento 2 is increased due to the enhanced indexer it has. Again, caching requests is easy here as it makes use of the popular HTTP accelerator technology – Varnish cache.

This means more than one admin can work on Magento 2 store and keep adding or editing product information without causing any conflicts in terms of data. The scalability and performance of Magento 2 is better because –

• Backend operational efficiency is improved
• Web page optimization for faster delivery
• Website activities have improved server response time
• Handles peak loads by enhanced database scalability and flexibility

In short, with the Magento version upgrade, your eCommerce store will be able to witness improved scalability and performance.

Magento 2 is mobile friendly

Earlier computers were used to access the internet and get information. Today mobile devices like phones, tablets, watches, laptops, etc. are used to access the internet. So having a mobile-friendly eCommerce store can be quite worthwhile in the current times.

Magento 2 comes with responsive design themes and checkout, making it mobile-friendly. This means with Magento 2 you can have eCommerce stores created that will work equally well on mobile devices with varying screen resolutions. Apart from eCommerce sites, Magento 2 can help you create mobile-friendly apps. Again, such apps may play a huge role in the growth of the business through increased conversion rates.

Additionally, the admin panel of Magento 2 is touch-screen friendly. This means they can be easily accessed and managed using a tablet or smartphone.

In short, you will be able to have a user-friendly, appealing, and easy-to-navigate eCommerce store easily accessible over different devices when you make it mobile-friendly by choosing to go for  Magento 2.3 upgrade.   

Magento 2 comes with an improved checkout process

Whether your website will make sales or not is decided based on the checkout process your eCommerce site has. Not having good enough checkout page can increase the shopping cart abandonment rate for your eCommerce store. As per a survey, it has been seen that the average online shopping cart abandonment rate is  69.23%.

Customers abandon cart for many reasons and some of them are:

• Customers forced to create an account at the store to view products
• The slow  loading checkout process
• Fewer shipping options
• Fewer payment options

Many studies have proved that it is possible for eCommerce businesses to enhance their conversion rates by working on their checkout process and making it better. With Magento 2 it can get simplified as it offers a 2-step checkout process as compared to The 6-step process that comes with Magento 1.

This means with Magento 1 the customer has to pass through all the 6 steps before they can complete the checkout process and, they cannot skip any one of them. Things are different in the case of Magento 2 as here only two steps are involved which are related to shipping and payments. Customers find it easy to shop and this increases customer experience. Again, customers can visit the store as guests without logging in or creating an account and shop as per their wishes. Moreover, based on the location of the shoppers, a dynamic shipping rate can be displayed.

Magento 2 checkout also displays summary information along with shipping and this itself lets the customer check everything before they finally place the order. This reduces the friction that the customer may face while placing an order.    

Magento 2 offers ease of upgrade

When running an eCommerce store, upgrades are inevitable and so you need to choose a platform that can ease things. This is important as you will face greater risks when you will not upgrade your eCommerce store. No eCommerce platform is fault-free and this means bugs are going to come up. When you will see a bug, you will have to report it to the people who build the software. Based on that a new version will be released to resolve the bug. So, when the platform is no updated there are increased chances of security issues. Again, such bugs can slow down your store and increase the chances of someone hacking into it.

So, if you are using an older version then it is time you upgrade the Magento version to the latest Magento 2 release.

Upgrading to Magento 2 is easy. It keeps on providing security patches and is always on the path of improvement to keep the site secure. So, there is always a need to release new versions regularly. The new version upgrade will let store owners deliver a better experience to their customers. Better customer experience will lead to increased sales for the business.

Magento 2 helps with important integrations

Magento 2 extensions help eCommerce stores to improve their functionalities and features. It helps the online store to carry out activities effectively. Extensions are widely used by eCommerce store owners to run their stores. Using it, you get to personalize and customize your store your way. Payment gateway extensions like Braintree, PayPal, etc. are included in the list of Magento 2 extensions. Such extensions make shopping a better experience for customers who are at the store, while for business, it improves their sales rate.

Different payment extensions you will find here are:

• Converge payment extension
• Elavon payment extension
• Realex payment extension
• PagSeguro payment for Magento 2

Loyalty programs and customer persuasion extensions you will find here are:

• Gift card extensions
• Upsell and cross-sell popups
• Free gifts and coupons
• Stock and price countdown

Again,  Magento upgrade to 2.X helps you store with some added benefits in the form of some features. They are:

Advanced reporting

The success of an online business gets influenced by reporting. With Magento 2, reporting feature has advanced too and now its web interface gives access to 20 reports. You can access it on the admin side of Magento. The reporting feature will help you get insights on some of the major data critical sides of the eCommerce business such as orders, products, and customers. Here new data is displayed in the report as it keeps updating regularly. Such insights and metrics will help you manage your online store by taking the best steps.

Instant purchases

The instant purchase option lets the customers buy something quickly without letting them go through the whole checkout process steps. This works differently yet parallel to the normal checkout process. So, when a customer visits a product page and likes it, they will be provided with an option of instant purchase on the same page. When the customer clicks on the button, they will be redirected to the order confirmation page where they get to place their order.

Instant purchases make use of Braintree Vault which is available on Braintree PayPal, Braintree credit card, and PayPal Payflow pro. They store payment information and so the time taken to place an order gets reduced by 90 percent. Now this way customers get to place orders seamlessly without having to spend much time jumping from a stage to the next. Moreover, such a feature will also encourage impulse purchases among customers as they can easily buy anything they like, on the go.

Automates email marketing

Dotmailer email marketing automation is one of the features that was released with Magento 2.2. With this feature, you get to manage all your transactional emails as well as create automated campaigns using email, SMS, push notifications, and other similar channels. Moreover, it is easy to use and even if you face any issue, you can choose to go for their 24*7 support service.   

Conclusion

Benefits offered by the latest Magento version will help your online business stay ahead of technology and competition. In case you are using an older version, it is time you think about an upgrade.

In case you are planning for Magento upgrade for your eCommerce store and would like professional assistance for the same; then it would be better that you talk to our team. Our team of Magento experts are talented enough to offer you a smooth migration service without affecting its regular processes.

Reference:

https://www.pronkoconsulting.com/ecommerce-blog/8-proven-benefits-of-magento-2-you-can-t-resist